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The internet was still a new channel in the mid-90s, Devitt said. The university was part of an experiment to see if the web would be an effective vehicle to communicate science to mass audiences. The result was successful, he said.
“We helped pave the way for sharing science through that medium, and we explored its potential because it was different,” Devitt said. “At that time your options were print — things like newspapers and magazines — or broadcast, like radio and television. But the web obviously had different capabilities.”
The magazine focused on looking at news from a scientific angle and explored new ways to help people understand why certain things happen. Instead of solely promoting UW’s scientific research, the editors searched for resources everywhere and interviewed a number of scientists from institutions across the country, Dunwoody said.
For example, the website’s biology archive has one story about how baboons make democratic decisions in a group, a University of California-Davis professor’s research. Devitt said this is one of his favorite stories in the magazine because it captured people’s attention.
“We like to be providing good, well-sourced and accurate information, but also doing it with a little bit of reverence, and a sense of humor,” Devitt said.
The web magazine was widely read and well-received, Devitt said, and it was the first of its kind to win major awards, such as the Science in Society Award from the National Association of Science Writers and the Science Journalism Award from the American Association for the Advancement of Science.
As the current director of research communications at UW, Devitt said the Why Files team provided a model that impacted many other programs with similar mission statements. Educators and homeschoolers often use materials on the Why Files.
The magazine’s high-quality posts have boosted UW’s reputation without serving as a public relations arm to the university, Dunwoody said. But since the budget cuts, every unit on campus had to cut down to a “barebones condition,” she said.
“The fact that the university was supporting an outlet that was dedicated to the advancement of scientific understanding in general — that the university was not paying just to have its own reputation burnished — was a major credibility boost for the university, and that’s a credibility boost we’ll all miss now that it has stopped operating,” Dunwoody said.
Though budget constraints made it impossible to keep the magazine going, Devitt said the site’s past content will be stored in the online archives for another couple of years.
In the meantime, UW will not stop its efforts to make science easily understandable and accessible to the general public, and scientists will find new approaches to carry on the torch.
“It was a fun project,” Devitt said. “We had a very good run. [The] university community was incredibly supportive of our project over time and showed a lot of savvy and smart in investing in it for two decades.”
